The Practice:

We are in the business of ‘story-telling’ – approaching every project by knowing the people who will be using the places we help create and how we can talk to them, attract, inform, surprise and delight them along their journey.

The Brief:

WHAT…IF BRIEF 2012 (SPONSORED BY PORTLAND) delivered to YEAR TWO students

Create an experiential retail store utilising brand extension to develop a new customer journey

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